How Is Mobile Price Determined?

By David

If you have been shopping around for a new cell phone, you have likely noticed a significant difference in mobile price. It seems almost as though the phones are arbitrarily priced higher and lower. While there are some marketing and aesthetic considerations, they are not the major determining factors of a phone’s final price-mark. Below we’ll take a look at 3 key factors to help you understand how mobile price is determined.

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Type of phone

The first and likely the most important factor in determining mobile price is the type of phone being evaluated. Mobile phones typically come in two types; cell phones and Smartphones. A cell phone is good for talking and texting and maybe a couple other simple functions, but otherwise is not asked to do a great deal. As this is the case most cell phones have low-end hardware and cost less. Smartphones on the other hand are expected to do everything and people get very frustrated if they cannot deliver. For this reason, a Smartphone will use much more high-end hardware so that it runs faster and smoother, but ultimately ends up costing more because of it.

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Hardware and features

The second factor in determining mobile price is the hardware included in the phone and the features that go with it. The faster the processor, the more internal storage space it has, and the better the camera the more the phone is going to cost. If you want wireless connectivity, expandable memory, GPS navigation, and a host of other diverse features, you will end up paying extra for those as well. Still, the fact of the matter is if you need a phone, personal organizer, camera, portable music player, and handheld GPS unit than paying for the extras on your phone will end up being cheaper overall than buying all those things individually, not to mention a lot easier to carry around.

Popularity

Though it is an unfortunate truth, a phone’s popularity will have a decided effect on determining mobile price. Everyone wants the latest and greatest piece of technology on the market so that they can use all the cool new things coming out specifically to use it and so that they can fulfill that instinctive need to “keep up with the Jones’.” This increases demand by a large margin, spurred on by advertising, and typically, the factory just can’t keep up, especially when something’s just come out. This high demand combined with a low supply makes prices shoot up for the phone that is the new hot thing, but also will result in a bit of a price drop for those phones sitting otherwise ignored on the shelves gathering dust.

While there are other factors that play a role in determining mobile price these are the key factors. The benefit to this knowledge is that you not only will not be surprised when you hear the price of the phone that you would like to get, but you may even be able to find it for less, while everyone’s grabbing up a newer version.

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